Charting the Course: Top Executive Branding Trends Shaping 2023
We’re living in a time where business is as unpredictable as it is linked up across borders. Getting a grip on executive branding is more important now than ever.
Let’s break down the big moves in this space for 2023.
1. Telling Your Story: It’s More Than Business
Think about how countries do more than just trade with each other; they also share their stories and cultures. That’s what’s happening in business now. People want to know the real story behind what you’re selling. Forbes says 70% of customers feel closer to a brand when its leaders share their personal stories online. It’s like a new kind of power play in the business world.
2. Online Presence: It’s Like Digital Gold
Countries show off their power online, right? Well, it’s the same for business leaders. LinkedIn tells us that a whopping 80% of its users are more likely to trust companies whose leaders are active online. These days, how you show up digitally is as important as your company’s bank balance.
3. Big Reach, Personal Touch
Remote work isn’t just a flash in the pan; it’s the new normal. Harvard Business Review observes that CEOs who master remote operations effectively are more likely to seize global opportunities, especially if they maintain a personal touch. It’s as if the whole world is your stage, yet you still need to connect on an individual level.
4. Being Real: The Trust Factor
Gone are the days when bosses were distant and stiff. This year, it’s all about being open, understanding, and real. Sprout Social Index backs this up, saying 91% of people think social media brings people and brands closer in a more human way.
Balancing the Real with the Professional
Here’s the tricky part: how do you keep it real without losing that professional edge? The trick is to be relatable. Talk about your setbacks, not just your wins. It’s like being a diplomat in the corporate world, where making connections is key.
5. Working Together Beats Going Solo
Nowadays, a CEO’s worth isn’t just in leading the charge but in teaming up with others. Leaders who think like partners, not just bosses, get 50% more attention online. It’s a bit like moving from a one-man show to a team effort in how you lead.
The Big Picture in Executive Branding
For the new breed of leaders, it’s less about being the star and more about raising everyone up. It’s about moving forward together. Imagine moving from a show of force to a show of unity in leadership.
In wrapping up, these trends aren’t just changes in how we do branding; they reflect the bigger shifts in our connected world. For leaders ready to ride these waves, the opportunities are huge and exciting.
As the significance of executive branding continues to grow in the upcoming years, this is the very moment to refine your online presence. Ready to dominate on LinkedIn and elevate your executive profile like never before? Visit innakuts.com, DM or reach out to me at ik@innakuts.com.
